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This project was commissioned by the Engineering and Physical Sciences Research Council (EPSRC) and the Royal College of Art Design Interactions department. The two institutions were involved in a collaborative project exploring high-tech science in critical design scenarios.

The exhibition guide documented the sixteen projects of the scientists and designers involved. The design was centered around using the newly designed bold typeface, Replica, in highly contrasting type sizes across the page. The strong angle adopted in the layout of the project titles deliberately echoed the typeface’s characteristic angled terminals. The booklet’s cover featured an electric blue transparent plastic wrap. All the text pages were printed in dense blacks on waxy paper and the images on bright white paper stocks.

The exhibition graphics sought to enhance the dry, clinical and office tone of the exhibition rooms as designed by Assembly. Continuing the bold use of Replica in the exhibition guide, the font was used in a over-sized scale on the billboards and exhibit signage throughout the rooms.

Exhibition design: Assembly

Exhibition photography:
Kellenberger-White, Ben Freeman, Dunne & Raby, and EPSRC

Campaign material:
VIP invitation, flyers, banner, advertisements, exhibition signage and supplement graphics

Related project:
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